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Hunter Banks Company is Asheville, North Carolina's oldest fly fishing outfitter. They offer the area's largest fly selection and an acclaimed guide service. With the small size of the fly fishing industry, Hunter Banks realized the opportunity to set themselves apart from their competition. With this goal in mind, Hunter Banks chose Internet Marketing strategies as a means to rise to the top of their industry.
Using several of Cloud 9 Industries services, Hunter Banks created an unparalleled Internet presence, streamlined IT and POS processes, and kept their employees trained with the skills to function in a digital workplace. Implementation of Cloud 9 Industries’ web site design, web site maintenance, search engine optimization, and ad campaign management services paved the way for a new Internet marketing campaign that rivaled most nationally recognized fly fishing retailers. After careful planning and considerable development time, Hunter Banks launched one of the most comprehensive and content-filed fly fishing retail web sites in the country.
With usage statistics nearly doubling in the first six months and the popularity of the site growing immensely, Hunter Banks views their new web site as the best place to market their ever-changing inventory as well as their many services. To keep with the daily retail demand increases, Cloud 9 Industries overhauled their Point of Sale software and created an integrated marketing campaign to take advantage of their customer resources. Cloud 9 Industries created a total solution for Hunter Banks and took the local retailer to a regional level.
If you have any questions about how Cloud 9 Industries can produce similar results for your company, please contact us for a free no-obligation consultation.
