Cloud 9 Industries - Internet Marketing FAQ
Cloud 9 Industries > Services > FAQ > Internet Marketing FAQ
1. How will I benefit from having a web site?
Because the Internet has proved to be the most cost-effective and accurate marketing medium, most companies feel that having a web site is essential. A web site can serve as a frequently revised listing of your company’s products and services, a tool that helps your employees complete their tasks with greater efficiency and accuracy, and a means to sell products to a wide variety of customers over broad demographics. It is not a question of the benefits of having a web site, but more of the magnitude of those benefits.
2. Will Cloud 9 Industries create a custom web site design for me?
Absolutely. We specialize in custom web site design and most of our customers prefer this option. This allows the individual to choose from a variety of design options and features that will best suit the customers you intend to target. Because you know your customers best, Cloud 9 Industries works with your management team to determine the design options and features that will best showcase your products and services. We can also incorporate your products and services into a web design template. Template-based web sites are more economic than our custom web sites but may be sufficient for your needs.
3. What types of technology can Cloud 9 Industries implement in my web site?
Cloud 9 Industries uses a variety of programming and technologies in our web sites. Our staff is trained in HTML, DHTML, CSS, XML, Javascript, PHP, Spry framework for AJAX, MySQL, RSS, and various other programming languages and technologies. We use industry-standard software to implement these technologies such as Adobe’s Dreamweaver, Photoshop, Illustrator, Fireworks, Flash, Coldfusion, and Acrobat. Because of our expansive list of tools and our variety of technical expertise, Cloud 9 Industries offers our clients more possibilities than competing Internet marketing firms.
4. Should my new web site be a static web site or a dynamic web site?
A static web site is the most common type of web site. For those who need a simple web site showcasing their services or general marketing information, static web sites are your best option. Should your company have a rapidly changing or non-repeating product inventory or ever-changing services or contract options, dynamic web sites driven by a database would be the most efficient choice.
5. Does Cloud 9 Industries offer e-commerce web site design?
Yes. With the Internet rivaling brick-and-mortar shopping avenues, e-commerce web site design has become a cornerstone for Cloud 9 Industries. Whether you sell a small variety of products or have an extensive inventory, Cloud 9 Industries will provide an e-commerce solution thats right for you.
6. Can Cloud 9 Industries create a new design for my exiting web site?
Of Course! Wether your current site design needs a face-lift or a complete over-haul, our talented staff will work to create your vision. In most cases the content of your old site may be imported into a new design.
7. Will Cloud 9 Industries advertise on my newly designed web site?
Cloud 9 Industries does not use any form of pop-up ads or header banners on their clients web sites. Our client’s web sites are an extension of our company’s image and reputation. For this reason, we do install a small non-obtrusive footer on your pages. This informs your visitors that the site was professionally designed and adds to the validity of you content.
8. Can Cloud 9 Industries determine the type and number of pages for my web site?
During the initial planning stages of all new web sites, we discuss both your needs for your web site as well as the needs of your target customers. With this information, Cloud 9 Industries will decide the number of pages and the best navigation avenues for your web site. As with all design steps, this information is verified by your staff prior to implementation.
9. Can Cloud 9 Industries create a visually-oriented splash page for my web site?
Because of the importance of your image, splash page entrance portals have grown in popularity recently. Cloud 9 Industries has a trained staff of graphics professionals that can create a visually compelling splash page for your web site. We create a design that conveys your message.
10. How do I communicate with your staff during the design process?
Because of the difficulty our clients have experienced with their previous web design firms, we find that direct communication between our staff and your management team dictates the punctuality and accuracy of a web site design. We use web-based, email, fax, and telephone communication with all of our clients and use standard mail for documentation.
11. Can I change elements of my proposed web site design?
Absolutely. If you don’t like any portion of your design, Cloud 9 Industries will alter that portion to your liking. Preliminary changes are included during the initial stages of design; however, upon approval, later changes may incur a redesign fee. Like all of our services, we intend to generate the absolute highest level of satisfaction with our clients. This is demonstrated by our frequent design submission for your approval.
12. Can I maintain my web site or will you maintain it for me?
There are a variety of ways to maintain your web site. The recommended and most preferred method is to submit your revisions to Cloud 9 Industries and have us make the changes for you. This is the most hassle-free and efficient way to make revisions to your site. We also offer Content Management Systems for our clients to update their own site. This does require a moderate understanding of web site design and Internet technology but our staff can train you should it be needed.
13. Is there a fee every time I need a change or update to my web site?
At Cloud 9 Industries, we don’t like to send you a bill for each instance a revision is made. Both we and our clients prefer maintenance plans that cover these instances for a specified amount of time. Depending on the forecasted amount of content revisions your site may need, a contracted maintenance plan is drafted. Should you feel that content revisions would rarely be needed, your web site maintenance contract will contain the hourly rate for these revisions. Changes to text, pictures, and links are included in our maintenance plans. Any maintenance performed for clients who are not on a maintenance plan will be billed at $90.00 per hour.
14. Will my new web site design be “search engine friendly”?
Creating a web site that is not search engine friendly nearly negates the sole purpose of a web site. With that in mind, all web sites created by Cloud 9 Industries are created with search engines in mind. With current search algorithms being technologically behind some modern programming languages, creating a fully optimized site requires the design and content to conform to certain standards. Don’t worry – these web sites still look great and are as compelling as those who ignore the search engines.
15. How will people find my new web site?
With our Web Site Design service, Cloud 9 Industries recommends at least one month of Search Engine Optimization. This process submits your site to a variety of search engines and monitors its performance for specified keywords. We will modify content and linking structures to attain the highest possible ranking for your site.
16. Will I be able to keep track of how many visits my web site receives?
All Cloud 9 Industries web sites include Google Analytics tracking code. This allows the administrators to view a wide variety of site statistics: site visits, pageviews, average visit time, average pages per visit, user location, visitors monitor resolution, visitors connection speed, referral traffic, search engine traffic, direct traffic, keyword generated traffic, and a variety of others
17. Why does my web site need search engine optimization?
Search Engine Optimization is an integral part in web site maintenance. It allows your target customers to view your web site when specific keywords are entered into various search engines. Perhaps the most important aspect of modern web design, search engine optimization directly correlates the level of value a web site adds to a company.
18. How do I get listed on Google, Yahoo, MSN, and other major search engines?
Cloud 9 Industries will submit your site for listing on Google, Yahoo, MSN, and other major search engines upon your enrollment in our Search Engine Optimization service.
19. How do increase my web site's traffic beyond search engine optimization?
Search engine optimization only affects the levels of organic traffic (keyword-generated traffic) your site receives. To increase your level of traffic beyond that of organic levels, Cloud 9 Industries will determine which search engines are most frequently used by your customers and create a corresponding advertising campaign. These campaigns include banners along the top and sides of search results pages when your specific keywords are entered. Cloud 9 Industries will set your campaign to fall within your monthly budget and generate leads beyond those of traditional Search Engine Optimization.
20. How long will it take for the Web Site Design process to be completed?
Depending on the type of web site being designed, the web site design process may take from as little to 2 weeks to as long as 8 weeks for completion. This estimate is lengthened with any revisions to the design that must be made so we encourage our clients to be as thorough and precise when expressing their desired revisions.
21. How long will it take for Search Engine Optimization to benefit my site?
Search engine optimization is a process that can take a considerable amount of time. Some benefits will be present in a week and others will be present in 10 weeks. Depending on the establishment of the site on the Internet and the quantity of credible web sites linking to your site, search engine optimization may be an overnight or an annual process.
22. How long will it take for Ad Campaign Management to benefit my site?
Unlike search engine optimization, ad campaign management will prove to be an instant benefit to your web site. As soon as your advertising is created, the ads will begin showing on various search engines. For new web sites without a very established linking network, Ad Campaign Management is a great method to boost your company’s visibility
23. Who owns the web site after its completion?
Actually, at no point in time does Cloud 9 Industries own your web site. The web site is a product that we create specifically for you and it is your from it initial inception.
24. What is your payment policy?
Cloud 9 Industries will specify the terms of payment in the submitted contract. In most cases, at least a 50% deposit is required for commencement of your services. However, with certain clients, a complete payment may be required before the services are begun.
25. Do you offer any type of discounts?
We do. Cloud 9 Industries offers discounts to all federally recognized non-profit organization. Because of the wide variety of tools we use to perform our services, we are also willing to negotiate a discount with a client that can provide tools that we require.

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